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Midterm Examination

Authored by Karen Buenconcejo

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Used 2+ times

Midterm Examination
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50 questions

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1.

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30 sec • 1 pt

Selecting the most cost-effective number of exposures for a target population is known as advertising media selection.

2.

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30 sec • 1 pt

Market segmentation identifies critical intelligence topics, investigates relevant market research, and communicates significant market insights and implications.

3.

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30 sec • 1 pt

Online advertising known as "social media advertising" delivers particularly targeted ads based on data provided by users of a social media service.

4.

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30 sec • 1 pt

The term "media" often refers to a range of communication tools.

5.

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30 sec • 1 pt

Television is among the earliest forms of mass communication.

6.

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30 sec • 1 pt

Radio aired news, dramas, comedies, reality shows, sporting events, and advertisements in addition to information and entertainment.

7.

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30 sec • 1 pt

magazine enjoyed the position of the most preferred medium to reach a wider audience until electronic communication emerged on the media scene

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