Seminar 5 Decolonizing Your Brand Quiz

_____ is the resistance to colonial norms and active shifting of power toward Indigenous people.

Answer explanation

According to the text, what is the term 'settler moves to innocence' referring to?

(a)  

• Dismantling colonial structures

• Celebrating Indigenous cultures

• Relieving settler guilt
• Supporting environmental sustainability

What is the first preparatory step mentioned in the text to start decolonizing your brand?

(a)  

• Give back in meaningful ways

• Audit your brand’s current position
• Acknowledge whose land you're on

• Protect the land

According to the text, what does Edgar Villanueva suggest companies can do to make a more significant dent in decolonization?

• Share resources

• Support environmental sustainability

• Practice reciprocity

• Make donations

What does the text recommend for brands to minimize their environmental impact?

(a)  

• Ignore sustainability goals

• Adopt clear policies and practices
• Increase production

• Partner with non-certified businesses

According to Dr. McLean, what are diversity and multicultural practices often created for?

• Celebrating differences

• Deflecting from systemic issues

• Balancing inequalities

• Promoting inclusion

What does the text recommend brands to do to promote inclusion and appreciation of racial and ethnic diversity?

• Plant new seeds in the minds

• Ignore old tropes and stereotypes

• Change internal structures

• Focus on outward expression

What is the term used in the text to refer to the assessment of the quality of perspectives present to inform a brand's visual identity?

• Multiculturalism

• Reciprocity

• Land acknowledgment

• Power mapping

What is the role of 'power mapping' in the process of decolonizing a brand, according to the text?

Answer explanation

It helps in assessing the quality of perspectives present to inform a brand's visual identity

What does the text suggest as a way for brands to promote racial and ethnic diversity?

• Ignore old tropes and stereotypes

• Change internal structures

• Focus on outward expression

• Plant new seeds in the minds