SEM 1 Review For Final 2023

Which of the following positions creates the marketing budget for a sport organization:

• Director of marketing
• Chief executive officer
• Director of development
• Director of sales

How does event marketing differ from sport marketing?

• It focuses more on corporate sponsorship.
• It offers fewer career opportunities.
• It is smaller in scope.
• It excludes sport events.

Which of the following are characteristics of a sporting event:

• Intangible and perishable
• Inexpensive and regional
• Unlimited and costly
• Unchanging and scarce

Which of the following help create the excitement and enthusiasm that make the games what they are:

• Spectators
• Trainers
• Coaches
• Team owners

Which of the following is one of the benefits you receive when you participate in unorganized sports:

• Recreation
• Publicity
• Compensation
• Coaching

The National Collegiate Athletic Association and the Professional Golfers’ Association are examples of

• sanctioning bodies.
• trade associations.
• labor unions.
• professional societies.

Pepsi and Coke competing for the right to sell their line of soft drinks at a stadium is an example of marketing

• products to sports.
• sporting goods and services.
• the sport event.
• services through sport.

Liza has always wanted a horse, and she has finally saved enough money to buy one very soon. In marketing terms, Liza is a

• market segment.
• resource.
• target group.
• market.

Market segmentation is about dividing the market into __________ groups.

• specific
• identical
• general
• age

The customer characteristic that reflects where customers fit in the day-to-day buying routine is known as

• socioeconomic status.
• origin or heritage.
• personal belief.
• life stage.