USP Test

An unique selling proposition is an attribute of your product or brand that

• separates your business from competitors.
• relates only to your pricing strategy.
• can be found anywhere.
• shows why customers should buy elsewhere.

The benefit that a USP communicates to a customer is

• non-specific.
• tangible.
• one-of-a-kind.
• monetary.

A migraine medication’s USP communicates that it contains the safest ingredients. This USP is related to

• pricing strategy.
• guarantee.
• offer.
• product features.

A USP can improve the performance of a work team by

• building a lasting reputation.
• creating a unique product.
• providing a common goal.
• cutting through advertising clutter.

USPs are particularly important in a company’s __________ department.

• marketing
• purchasing
• human resource
• finance

Many companies use a USP as part of their overall __________ strategies.

• market dominance.
• positioning.
• diversification
• market segmentation

Marketers often condense USPs into short slogans because

• all work team members must memorize them.
• there cannot be product differentiation through any other means.
• a successful USP is always less than three words
• customers tend to remember just one thing from an advertisement.

Which of the following is a characteristic of successful USPs:

• meaningful to the company.
• short-lived.
• vague.
• easy to communicate.

Your target market is “poor” college students, so you base your USP on value pricing. This is an example of a USP that is

• meaningful to the customer.
• fulfillable.
• derireable and urgent.
• difficult to communicate.

“Our product works great!” is an example of a USP that is not __________ enough.

• urgent
• desirable
• specific
• fulfillable