Hmgtc 2

Process of dividing the entire market into smaller segments in which they are categorized based on their commonalities

• People mix

• Market segmentation

• Branding

• Distribution channel

This is where you prioritize high-yielding sales leads from others.

• Qualify the leads

• Find leads

• Prospective leads

• Present leads

Hotel management must endure the "wow" factors of the hotel property in place

• Pre arrival stage

• Arrival stage

• Occupancy

• Departure

Also known as the in-stay stage

the gateway to the hotel experience

It is where the guest registers

Type of table service that is formal and luxurious compared to blue-plated service.

• Silver table

• American table service

• Russian table service

• Buffet service

Also known as sales account managers, account managers, sales executives.

• Account executives

• Sales managers

• sales division managers

• Marketing managers

He or she acts as a spokesperson of the department and manages all write-ups and content about the property.

Responsible for all the designs and layouts of every marketing collateral of the hotel