
Creating a MARKETING campaign
Authored by Vuso Manhota
Business
3rd Grade
Used 2+ times

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19 questions
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1.
MULTIPLE CHOICE QUESTION
10 mins • 1 pt
A marketing consultant is an outside advisor who works with companies to create and implement marketing strategies. A consultant helps create a detailed marketing plan, determine a business's marketing message, and identify the appropriate marketing mix to get the message out to the target market.
True
False
2.
MULTIPLE CHOICE QUESTION
10 mins • 1 pt
_________ __________ set out what a business wants to achieve from its marketing activities.
Marketing Objectives
Business Aims
Organisational Goals
Company Targets
3.
MULTIPLE CHOICE QUESTION
10 mins • 1 pt
Marketing objectives must adhere to the SMART principle. What does SMART stand for?
Specific, Measurable, Achievable, Reliable, Timescale
Specific, Major, Achievable, Relevant, Timescale
Specific, Measurable, Achievable, Relevant, Timescale
Standard, Measurable, Achievable, Relevant, Timescale
4.
FILL IN THE BLANK QUESTION
10 mins • 1 pt
________ _________ is all about gathering information on your target market (wants and needs), trends in your market and competitors.
5.
MULTIPLE CHOICE QUESTION
10 mins • 1 pt
__________ __________ __________ is research data that is collected first-hand for a specific research purpose.
Secondary market research
Primary market research
First market research
Original market research
6.
MULTIPLE CHOICE QUESTION
10 mins • 1 pt
__________ __________ __________ is research data that has already been collected by somebody else. We can usually find this through sources on the internet.
Secondary market research
Primary market research
First market research
Original market research
7.
MULTIPLE SELECT QUESTION
10 mins • 1 pt
Which of the options below are advantages of using primary market research?
It is always accurate
It provides more detailed insights
It is more up to date (current)
You can ask specific questions
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