Persuasive Techniques

What does pathos appeal to?

• Logic and evidence

• Emotions

• Credibility

What does logos appeal to?

• Logic and evidence

• Emotions

• Credibility

What does ethos appeal to?

• Logic and evidence

• Emotions

• Credibility

What is bandwagon?

• you should join the crowd in buying this product so you aren't the only one without it

• Showing that the product is used and needed by regular people and families.

• Suggesting that using this product will move you to a more elite status.

What is snob appeal?

• you should join the crowd in buying this product so you aren't the only one without it

• Showing that the product is used and needed by regular people and families.

• Suggesting that using this product will move you to a more elite status.

What is plain folks advertisement?

• you should join the crowd in buying this product so you aren't the only one without it

• Showing that the product is used and needed by regular people and families.

• Suggesting that using this product will move you to a more elite status.

What is a slogan?

• Showing that the product is used and needed by regular people and families.

• Suggesting that using this product will move you to a more elite status.

• Having a catchy phrase that people will remember

What is a testimonial?

• Using a satisfied customer to give their experiences with the product to convince others

• Having a catchy phrase that people will remember

• Having a celebrity use, advertise, and endorse your product. If they use it, so should you!

What is a bribery?

• Using a satisfied customer to give their experiences with the product to convince others

• Having a celebrity use, advertise, and endorse your product. If they use it, so should you!

• Offers you something "extra"