The Marketing Concept

 Which of the following is NOT an example of demographic segmentation? 

• Segmentation by income
• Segmentation by ethnicity 
• Segmentation by location
•  Segmentation by occupation 

 The marketing mix includes place, price, positioning and promotion. 

• True
• False

Market segmentation involves which of the following? 

•  A. Identifying generic markets 
•  B. Collecting information to carry out marketing activities
•  C. Segmenting the generic markets into target markets 
•  A and C

Marketers look at disposable income and discretionary income when marketing to consumers. 

• True
• False

Industrial marketing is also known as which of the following? 

• Business-to-consumer
•  Business-to-business
•  Business-to-customer 

Which of the following combines finding a target market and using a marketing mix?

• marketing foundation
• marketing strategy

The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large is ____________________________.

• Marketing
• Goods 
• Services
  Services
• Pricing

Tangible items that have monetary value and satisfy one’s needs and wants are__________.

• services
• ideas 
• concepts
• goods

Intangible items that have monetary value and satisfy your needs and wants are_________.

• promotions
• selling
• services
• ideas

The idea that a business should strive to satisfy customers’ needs and wants while generating a profit for the business is______________.

• marketing concepts
• services
• target markets
• marketing