#13 - Week 4 Lesson 2

Pertains to cultivating website traffic by boosting the probability of being discovered by the users.

• Search Engine Optimization (SEO)

• Copywriting

• SEO Copywriting

Is the process and strategy of writing content that aims to maximize the promotion and engagement of the website.

• Copywriting

• Search Engine Optimization (SEO)

• SEO Copywriting

Undergoes the processes of the three SEO pillars:

• SEO Copywriting

• Copywriting

• Search Engine Optimization (SEO)

Three SEO pillars

Is the website's technical coded language.

• Technology

• Relevance

• Authority

Refers to the website's text content.

• Relevance

• Authority

• Technology

Defines the validity and reliability of the sources.

• Authority

• Technology

• Relevance

Is the appropriate loading time of the website that keeps the audience engaged on your platform.

• Site speed

• Headline

• Content

• Meta description

A site speed checker tool. This is an online tool for checking the loading time to make necessary changes.

• Pingdom

• Tester

• Seo

• Checker

Is the first text commonly seen on a website.

• Headline

• Conclusion

• Title

• Body