8th Grade Final Exam Review

Sorting customers by their physical and social characteristics is called ______ segmentation.

• behavioral
• statistical
• psychographic
• demographic

Social lifestyles of a target market.

• Psychographics

• Behavioral

• Demographics

• Geographics

Which option below is an example of a psychographics?

• Gender

• Attitudes

• Location

• Customer Loyalty

Segmenting the market based on where people live.

• Behavioral

• Demographics

• Psychographics

• Geographics

Segmenting the market based on product related behavior.

• Behavioral

• Geographics

• Psychographics

• Geographics

The target market is a male, 35-45, annual income of $60,000. Which one shows how this target market is described?

• Behavioral

• Demographics

• Geographics

• Psychographics

What is a Brand Identity?

• Your brand identity is how you perceives yourself.

• Your brand identity is the same as branding.

• Your brand identity is how your audience perceives you.

• Your brand identity is your logo.

Logo is...

• an advertisement that shown on TV or social media

• a mark, sign, or word that represent an idea into a story

• a symbol made up of text and images that identifies a business

• a group of colored points on a flat surface that shown effect colors

A good time to use decorative fonts is to gain ____________.

• readability

• good flow of text

• attention

• serious warnings signs produced

There are some fonts that are considered outdated and unprofessional.

• True

• False