Marketing Mix Quiz

What is the first element of the marketing mix?

• Promotion

• Price

• Product

• Place

Which subtopic of the marketing mix focuses on the activities that make the product available to consumers?

• Product

• Promotion

• Price

• Place

What is the term used to describe the process of deciding what features to build into a product and how to package it?

• Feature elimination

• Product management

• Product planning

• Packaging decision

What is the term used to describe the amount of money a customer pays for a product?

• expense

• The term used to describe the amount of money a customer pays for a product is 'price'.

• value

• cost

Which subtopic of the marketing mix involves determining the best way to get a product into the hands of the consumer?

• Price

• Place

• Promotion

• Product

What is the term used to describe the communication used to inform, persuade, and remind consumers about a product?

• production

• sales

• marketing

• advertising

Which subtopic of the marketing mix involves the people who are responsible for selling and promoting the product?

• Price

• Place

• Product

• Promotion

What is the term used to describe the individuals or groups of people who are involved in the process of buying and using products?

• Consumers

• Sellers

• Manufacturers

• Producers

Which subtopic of the marketing mix involves the decisions and activities that make the product available to consumers?

• Place

• Product

• Promotion

• Price

What is the term used to describe the process of deciding what features to build into a product and how to package it?

• Product planning

• Feature elimination

• Product management

• Packaging decision