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Marketing Mix Quiz

Authored by YNONNIE DAVIS

Business

6th Grade

Used 1+ times

Marketing Mix Quiz
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15 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the first element of the marketing mix?

Promotion

Price

Product

Place

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which subtopic of the marketing mix focuses on the activities that make the product available to consumers?

Product

Promotion

Price

Place

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the term used to describe the process of deciding what features to build into a product and how to package it?

Feature elimination

Product management

Product planning

Packaging decision

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the term used to describe the amount of money a customer pays for a product?

expense

The term used to describe the amount of money a customer pays for a product is 'price'.

value

cost

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which subtopic of the marketing mix involves determining the best way to get a product into the hands of the consumer?

Price

Place

Promotion

Product

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the term used to describe the communication used to inform, persuade, and remind consumers about a product?

production

sales

marketing

advertising

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which subtopic of the marketing mix involves the people who are responsible for selling and promoting the product?

Price

Place

Product

Promotion

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