Destinations 2
Quiz
•
Geography
•
University
•
Practice Problem
•
Hard
Jorge Medellin
Used 2+ times
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20 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a challenge in destination marketing related to the 15 C's framework?
Lack of stakeholder involvement
Lack of destination competition
Lack of destination control
Lack of destination culture
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a significant threat to traditional hospitality in destination marketing?
Political turmoil
Second-home ownership
Crisis management
Commoditization
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a key means to counter commodification in destination marketing?
Using events as a differentiator
Increasing destination-wide yield
Reducing marketing spend
Reducing prices for tourists
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a significant opportunity for destinations to differentiate themselves in the future?
Destination control
Destination competition
Destination culture
Destination complacency
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a challenge for destination marketers in meeting the needs of demanding customers?
Lack of destination control
Lack of destination competition
Lack of destination culture
Lack of innovation
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a phenomenon that impacts established tourism flows and spend?
Destination complacency
Destination culture
Destination crisis
Destination competition
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a potential challenge for destination marketers in addressing the needs of demanding customers?
Lack of destination innovation
Lack of destination competition
Lack of destination culture
Lack of destination control
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