Destinations 2

What is a challenge in destination marketing related to the 15 C's framework?

• Lack of stakeholder involvement

• Lack of destination competition

• Lack of destination control

• Lack of destination culture

What is a significant threat to traditional hospitality in destination marketing?

• Political turmoil

• Second-home ownership

• Crisis management

• Commoditization

What is a key means to counter commodification in destination marketing?

• Using events as a differentiator

• Increasing destination-wide yield

• Reducing marketing spend

• Reducing prices for tourists

What is a significant opportunity for destinations to differentiate themselves in the future?

• Destination control

• Destination competition

• Destination culture

• Destination complacency

What is a challenge for destination marketers in meeting the needs of demanding customers?

• Lack of destination control

• Lack of destination competition

• Lack of destination culture

• Lack of innovation

What is a phenomenon that impacts established tourism flows and spend?

• Destination complacency

• Destination culture

• Destination crisis

• Destination competition

What is a potential challenge for destination marketers in addressing the needs of demanding customers?

• Lack of destination innovation

• Lack of destination competition

• Lack of destination culture

• Lack of destination control

What is a significant threat to traditional hospitality in the context of destination marketing?

• Political instability

• Increasing destination competition

• Crisis management challenges

• Commoditization of services

What is a key factor in countering commodification in destination marketing?

• Utilizing events as a differentiator

• Increasing destination-wide yield

• Reducing marketing spend

• Reducing prices for tourists

What is a potential challenge for destination marketers in addressing the needs of demanding customers?

• Lack of destination innovation

• Lack of destination competition

• Lack of destination culture

• Lack of destination control