Инглиш

Определите, о каком типе рекламы идёт речь:

Every major medium is used to deliver

these messages, including television, radio, cinema,

magazines, newspapers, video games, the Internet, carrier bags

and billboards.

• Adversting

• Media

• Public service advertising

• Celebrities

• Television commercials

include wall paintings,

billboards, street furniture components, printed flyers and rack

cards, radio, cinema and television adverts, web banners, mobile

telephone screens, shopping carts, web pop ups, skywriting,

bus stop benches

• Infomercials

• Covert advertising

• Media

• Celebrities

• Media and advertising approaches

The product placement for Omega watches, Ford, VAIO,

BMW and Aston Martin cars is featured in recent

James Bond films, especially Casino Royale.

• Media and advertising approaches

• Advertising

• Television commercials

• Covert advertising

Virtual advertising, which includes a song or jingle that listeners soon relate to the product.

• Media

• Television commercials

• Celebrities

• Media and advertising approaches

The main

objective in an infomercial is to create an impulse purchase, so

that the consumer sees the presentation and then immediately

buys the product through the advertised toll-free telephone

number or website.

• Infomercials

• Mobile billboard advertising

• Television commercials

• Advertising

Unsolicited bulk E-mail advertising is known as

"spam"

• Public service advertising

• Mobile billboard advertising

• Media

• Media and advertising approaches

Mobile billboards are truck- or blimp-mounted billboards

or digital screens. These can be dedicated vehicles built solely

for carrying advertisements along routes preselected by clients.

• Television commercials

• Mobile billboard advertising

• Covert advertising

• Advertising

The same advertising techniques used to promote commercial

goods and services can be used to inform, educate and

motivate the public about non-commercial issues, such as

AIDS, political ideology, energy conservation, religious recruitment,

and deforestation.

• Media

• Mobile billboard advertising

• Covert advertising

• Public service advertising