What is the key to building up a database from a digital point of view?

• Using the media to communicate

• Collecting a whole load of emails

• Ignoring the data collection process

• Getting the data and having insights

What is the brand message of the Irish Football Association?

• Football for Champions

• Football for All

• Football for Elite

• Football for Some

According to the video, what is the importance of consistency in brand messaging?

• It is important for logo design only

• It is important for media communication

• It is important for storytelling and customer service

• It is not important

What is the principle that the video suggests sports organizations should learn from Disney?

• Creating a new logo

• Telling a unique brand story

• Having millions of customers

• Focusing on customer service only

What is the basic sports model created by the author for engaging fans?

• Engage on game day, non-game day, at the venue, and not at the venue

• Engage on non-game day and non-venue day

• Engage only at the venue

• Engage only on game day

What impact does major events without fans have on sports organizations?

• No impact on branding

• No impact on ticketing

• No impact on engagement

• Impact on ticketing and engagement

What does the author refer to as the 'Massey Ferguson effect'?

• Staying where it's at

• Being innovative and creative

• Ignoring innovation and creativity

• Not needing to change anything

What does the author suggest sports organizations need to do more of in the next year?

• Be more innovative and creative

• Be less innovative

• Ignore the pandemic

• Stay the same

What is the key factor that the pandemic pushed sports organizations to think about?

• Ignoring the pandemic

• Being more innovative and creative

• Being less innovative

• Staying the same

What is the overall message regarding digital marketing in sports?

• Be less innovative

• Be more innovative and creative

• Stay the same

• Ignore the pandemic