Communication channels used to deliver marketing messages are:

• Publicity

• Public Relations

• Sales Promotion

• Advertising

The amount of time required to plan and execute an advertising campaign is:

• Pre-production

• Lead time

• Production

• Post-production

A specific channel used for communication & message delivery is:

• Advertising medium

• Television advertisement

• Marketing

• Sales promotion

The number of times an advertisement is presented to a target audience is:

• Gross Ratings Point

• Reach

• Frequency

• Percentage of Reach

The number of people within a target audience who are exposed to a particular advertising message is:

• Percentage of Reach

• Reach

• Frequency

• Cost Per Thousand

A newspaper is:

• Printed publication

• Broadcast

• Outdoor

• Other

A local radio station is:

• Printed publication

• Broadcast

• Outdoor

• Other

An advertisement on a billboard next to a highway is:

• Print publication

• Broadcast

• Outdoor

• Other

Marketing activities designed to stimulate sales or boost demand for a product are:

• Advertising

• Marketing

• Sales Promotions

• Public Relations

The group of consumers that a marketing campaign is intended to reach is the:

• Niche Market

• Mass Market

• Market

• Target Audience