SEM I Quiz 5.0 Review

SEM I Quiz 5.0 Review

9th - 12th Grade

21 Qs

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SEM I Quiz 5.0 Review

SEM I Quiz 5.0 Review

Assessment

Quiz

Business

9th - 12th Grade

Practice Problem

Medium

Created by

Scott Armstrong

Used 12+ times

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21 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Communication channels used to deliver marketing messages are:

Publicity

Public Relations

Sales Promotion

Advertising

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The amount of time required to plan and execute an advertising campaign is:

Pre-production

Lead time

Production

Post-production

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A specific channel used for communication & message delivery is:

Advertising medium

Television advertisement

Marketing

Sales promotion

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The number of times an advertisement is presented to a target audience is:

Gross Ratings Point

Reach

Frequency

Percentage of Reach

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The number of people within a target audience who are exposed to a particular advertising message is:

Percentage of Reach

Reach

Frequency

Cost Per Thousand

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A newspaper is:

Printed publication

Broadcast

Outdoor

Other

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A local radio station is:

Printed publication

Broadcast

Outdoor

Other

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