Media Reception Theory Quiz

Who adapted the reception theory to apply to media communication?

• Henry Jenkins

• Stuart Hall

• Eli Pariser

• Jane Austen

What is the first type of reading according to reception theory?

• Passive reading

• Dominant reading

• Oppositional reading

• Negotiated reading

In the film 'The Dark Knight', how is the Joker portrayed to convey the message that he is a bad guy?

• No specific appearance

• Dirty and unwashed appearance

• Friendly and helpful behavior

• Clean and well-dressed appearance

What is an example of a text that can be easily read with an oppositional reading by non-gamers?

• The Legend of Zelda

• GTA 5

• FIFA 21

• Minecraft

What is the second type of reading according to reception theory?

• Critical reading

• Oppositional reading

• Dominant reading

• Negotiated reading

What is an example of a failed campaign due to the audience interpreting the message differently from the producer's intention?

• A political campaign

• A social media campaign

• A marketing campaign

• An advertising campaign

What is the third type of reading according to reception theory?

• Passive reading

• Negotiated reading

• Oppositional reading

• Critical reading

What is the purpose of reception theory?

• To analyze literature

• To understand media and audience relationship

• To study history

• To explore scientific theories

What is the main idea of reception theory?

• Media producers create texts without any meaning, and audiences interpret them based on their personal beliefs

• Media producers encode texts with hidden messages, and audiences struggle to decode them

• Media producers encode texts with meaning, and audiences decode them based on their cultural and ideological positions

• Media producers create texts with multiple meanings, and audiences decode them based on their emotions

What is the best approach when reading newspapers or watching adverts according to the speaker?

• To ignore the messages and focus on the visuals

• To avoid reading newspapers and watching adverts

• To analyze the messages and understand the producer's intention

• To criticize the messages and reject the producer's intention