BTEC Level 3 Unit 2 - Developing a Marketing Campaign Revision

What date is the Part A pre-release of the market research for Unit 2?

• 10th January AM

• 9th January PM

• 10th January AM

• 10th January PM

Which date will you complete the Part B three hour external assessment in 2022?

• 11th January AM

• 11th January PM

• 12th January AM

• 12th January PM

Understanding and applying the marketing mix in the Part B exam, is crucial! How many marks are available for this section of the marketing campaign?

• 10 out of 70

• 15 out of 70

• 20 out of 70

• 25 out of 70

20 marks in the assessment are available for the marketing mix. You must include the 7'Ps and also......

• A SWOT Analysis and PESTLE

• A clear marketing message and media selection

• Product Lifecycle and Gantt Chart

• Explanation of all of the pricing strategies and distribution channels

Which 'P' describes where the customer can purchase the product and how the product is distributed to the customer?

• Process

• Produce

• Place

• Promotion

Which P is linked to how the consumer hears about the product or is persuaded to buy the product?

• Price

• Product

• Place

• Promotion

Which P is linked to the systems/procedures in place to deliver the product to the consumer?

• Place

• Processes

• People

• Physical Environment

Which P's are known as the 'Extended 3 P's'?

• Processes, People and Physical Environment

• Processes, Place and Physical Environment

• People, Processes and Promotion

• Place, People and Processes

Cost-plus, skimming and competitor based are all examples of what?

• Pricing Strategies

• Promotional Strategies

• Distribution Channels

• Product Design

Colour, aesthetics, quality, packaging , shape, size and USP all link to which 'P'?

• Promotion

• Place

• Product

• Price