MKT425 - C7

What type of items are those for which the consumer compares several alternatives based on criteria such as price, quality, or style?

• Shopping Products

• Convenience Products

• Specialty Product

• Unsought Product

What is the primary purpose of the screening and evaluation stage in the new-product process?

• Launching new products

• Generating ideas

• Internally and externally evaluating new-product ideas

• Conducting market research

A _____ is a good, service, or idea consisting of a bundle of tangible attributes that satisfies consumers’ needs

• Products

• Services

• 4P's

• Marketing

consumer products and services that the customer usually buys frequently, immediately, and with a minimum comparison and buying effort

• Unsought Products

• Specialty Products

• Convenience Products

• Shopping Products

A consumer spends time researching and comparing various options before choosing a specific brand of laptop. What type of product is the laptop in this context?

• Shopping Products

• Convenience Products

• Specialty Product

• Unsought Product

___ are the intangible activities or benefits that an organization provides to satisfy consumers’ needs in exchange for money or something else of value.

• Products

• Services

• Digital Marketing

• Website

What does a product life cycle describe?

• The manufacturing stages of a product

• The development process of a new product

• The stages a new product goes through in the marketplace

• The pricing strategy of a product

What term is used to describe products that organizations buy to assist in providing other products for resale, also known as B2B products or industrial products?

• Consumer products

• Commercial products

• Business products

• Retail products

Which of the following is a characteristic of business products?

• Sold directly to end consumers

• High brand loyalty

• Assisting in the production or resale process

• Often purchased impulsively

If a consumer is seeking unique or exclusive products and is willing to go out of their way to purchase them, what type of product are they likely interested in?

• Shopping Products

• Convenience Products

• Specialty Product

• Unsought Product