Consumer Beahviour Re-test

Consumer Beahviour Re-test

Professional Development

30 Qs

quiz-placeholder

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Consumer Beahviour Re-test

Consumer Beahviour Re-test

Assessment

Quiz

Professional Development

Professional Development

Hard

Created by

Prof. Anand

Used 1+ times

FREE Resource

30 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of these is NOT an example for Non-Compensatory Decision Rules?

Conjunctive Rules

Disjunctive Rules

Weighted Additive Rules

Lexicographic Rules

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Fill in the blank

Manufacturer's Quality

Buying Motive

Price Sensitivity

Objective Price

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In the 'Ladder of Loyalty' concept, a consumer who 'actively recommends your products to others and does your marketing for you' is called a/an.........................

Client

Supporter

Advocate

Partner

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of these would NOT be the result of post-purchase satisfaction?

Committed Customers

Compliant Behaviour

Repeat Purchases

Brand Switching

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

This is an example of..........

Celebrity Endorsement

Celebrity Testimonial

Celebrity Actor

Celebrity Spokesperson

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Gap 4 in Service Quality is seen between................

Service Delivery Policies and Service Delivery

Understanding Consumer Needs and Consumer Expectations

Consumer Perception and Consumer Expectation

Service Delivery and External Communications

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Kuo's Model provides a relationship between.....

Service Quality, Perceived Value, Customer Satisfaction & Post-purchase intention

Service Quality, Objective Price, Customer Satisfaction & Post-purchase intention

Company Image, Perceived Value, Customer Loyalty & Post-purchase intention

Service Quality, Perceived Value, Customer Satisfaction & Purchase Decision Process

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