Consumer Beahviour Re-test

Which of these is NOT an example for Non-Compensatory Decision Rules?

• Conjunctive Rules

• Disjunctive Rules

• Weighted Additive Rules

• Lexicographic Rules

Fill in the blank

• Manufacturer's Quality

• Buying Motive

• Price Sensitivity

• Objective Price

In the 'Ladder of Loyalty' concept, a consumer who 'actively recommends your products to others and does your marketing for you' is called a/an.........................

• Client

• Supporter

• Advocate

• Partner

Which of these would NOT be the result of post-purchase satisfaction?

• Committed Customers

• Compliant Behaviour

• Repeat Purchases

• Brand Switching

This is an example of..........

• Celebrity Endorsement

• Celebrity Testimonial

• Celebrity Actor

• Celebrity Spokesperson

Gap 4 in Service Quality is seen between................

• Service Delivery Policies and Service Delivery

• Understanding Consumer Needs and Consumer Expectations

• Consumer Perception and Consumer Expectation

• Service Delivery and External Communications

Kuo's Model provides a relationship between.....

• Service Quality, Perceived Value, Customer Satisfaction & Post-purchase intention

• Service Quality, Objective Price, Customer Satisfaction & Post-purchase intention

• Company Image, Perceived Value, Customer Loyalty & Post-purchase intention

• Service Quality, Perceived Value, Customer Satisfaction & Purchase Decision Process

................... is someone who can be persuaded to do business with you

• Client

• Prospect

• Supporter

• Partner

Gap between Customer Expectation and Perception is.............

• Gap 2

• Gap 3

• Gap 4

• Gap 5

When customer expectations meet customer experience, he is likely to be............

• Dissatisfied

• Satisfied

• Vulnerable

• Delighted