MKTG3410 S2/23

Global marketing is the focus on marketing an organization’s products or services in the ____ marketplace and an increasingly global society, with people more connected than ever before, it’s an increasingly important area of marketing management.

• local

• international

• national

• asean

In this case, the firm simply replicates, without any changes, the same strategy in the different markets in which it operates. This statement refer to ..............

• standardization

• adaptation

• equalization

• collaboration

........ can reduce your costs and increase your efficiency by leveraging economies of scale, simplifying your operations, and streamlining your marketing.

• Stability

• Ability

• Standardization

• Adaptation

Drawbacks of ............ is it can increase your costs and complexity by requiring more resources, research, and development.

• complexation

• adaptation

• standardization

• authorization

Following are important of going global EXCEPT ....

• Wider audience and expanded customer base

• Enhanced brand awareness and reputation

• Advances in technology

• Lowering insight

The main types of economic systems include all below EXCEPT .......

• Market Economy (Capitalism)

• Planned Economy (Socialism/Communism)

• Unstructured Economy

• Traditional Economy

In a ........ economy, economic activities are based on customs, traditions, and historical practices.

• traditional

• mixed

• capitalism

• socialism

An economic system that combines elements of socialism with a market-based approach to resource allocation and production is known as ............

• Market Socialism

• Market Capitalism

• Planned Capitalism

• Unplanned Capitalism

Which of the following is not STAGES OF MARKET DEVELOPMENT USING GROSS NATIONAL INCOME (GNI)?

• Low-Income Countries (LICs)

• Lower-Middle-Income Countries (LMCs)

• High-Income Countries (HICs)

• Lower-High-Income Countries (LHICs)

Economic development is a complex process influenced by numerous factors, including governance, education, healthcare, and technological progress.

• TRUE

• FALSE

• 50-50

• SKIP