Optimizing MA Activities

95% of HCPs consider Pharma Companies to be a trusted source of information

• True

• False

A panel of experts anonymously rates their level of agreement on a series of statements.

• Delphi Method

• Nominal Group Technique

• Consensus Development Conference

• RAND/UCLA Appropriateness Method

In order to obtain ................... data, it is preferable to use more than one needs assessment method.

• Subjective

• Objective

• Subjective and Objective

IITs are clinical studies initiated by (Select all that applies)

• Sponsor

• KOLs

• HCPs

• Independent Investigators

Medical affairs can proactively suggest future research or investigation to potential researchers.

• True

• False

................................. can include company sponsored studies, investigator initiated trials (IITs), clinical audits, and HEOR studies.

• Evidence Generation

• Insights Gathering

• Scientific Engagement

Medical Affairs can proactively engage with investigators during the company sponsored studies

• True

• False

Unmet Medical Needs can include:

• Treatment Accessibility

• High Treatment Cost

• Lack of Consensus

• Lack of Efficacy

• All of the Above

Medical Questionnaire can be used to: (select all that applies)

• Gather Insights from HCPs

• Conduct Research Survey

• Test Employee Satisfaction

• Generate Treatment Consensus

• Submit to HR

Surveys/Questionnaire can be used for

• Advisory Boards

• Publication

• Internal Purposes

• Identify Unmet Needs