PRICING STRATEGY Quiz #2

1. Refers to the number of product lines that a corporation offers.

• Width
• Length
• Depth

2. Relates to how many variations there are in a product line.

• Width
• Length
• Depth

3. Refers to the total number of products in a company's product mix.

• Width
• Length
• Depth

4. Refers to the degree of similarity between two product lines. It speaks to how they are produced, used, and distributed.

• Consistency
• Length
• Depth

5. It plays a crucial part in product mix pricing strategies because businesses typically establish product lines rather than single products.

• Product Line Pricing
• Optional Product Pricing
• By-product Pricing

6. It is the end result of the frequent production of by-products from goods and services.

• Product Line Pricing
• Optional Product Pricing
• By-product Pricing

7. Price of supplementary or auxiliary goods in addition to the primary product.

• Product Line Pricing
• Optional Product Pricing
• By-product Pricing

8. When businesses create a product that must be used in conjunction with the primary product.

• By-product Pricing
• Optional Product Pricing
• Captive Product Pricing

9. Companies combine numerous products and sell the bundle at a discounted price.

• Product Bundle Pricing
• Captive Product Pricing
• By-product Pricing

10. Most businesses change their base price to offer deals to consumers who pay their bills on time, buy in bulk, or shop outside of peak times.

• Discount and Allowance Pricing
• Segmented Pricing
• Psychological Pricing