Questionnaires & Interviews

Which of the following best defines the term “Questionnaire”

• A type of musical instrument
• 
  A research instrument consisting of a series of questions that must be delivered electronically

• A research instrument consisting of a single question for the purpose of gathering information from respondents

• A set of questions used for gathering information

Which of the following is a way to conduct questionnaires with consumers

• 
  Sent out through the mail

• Sent out through online platforms

• Employing people to ask consumers in the street

• All of these are ways to conduct questionniares

One of the key benefits of questionnaires is their ‘scalability‘. Which of the following best defines this important key term?

• The process of a business achieving higher sales than its major competitor

• 
  The ability of a process to be easily measured at any time.

• Ability to be easily adjusted in size or scale
• Ability to measure weight accurately

Which of the following is a key advantage of using questionnaires?

• Inconsistent data collection and challenging distribution
• Subjective data collection and limited distribution
• Unreliable data collection and difficult distribution
• Standardized data collection and easy distribution

Which of the following identifies the different types of questions that may be used in questionnaires?

• Wide and Narrow

• Flat and Tall

• Open and Closed

• How and Why

Which of the following is a key disadvantage of using questionnaires?

• Limited ability to gather in-depth information
• Easy to administer and analyze
• Potential for low response rates
• Guaranteed high response rates

Respondents may stop completing questionnaires if a business sends out too many or they are too long. This is known as which of the following?

• Questionnaire satisfaction
• Questionnaire exhaustion

• Questionniare fatigue

• Response weariness

Questionnaires are considered a form of primary market research. Which of the following is NOT another way of collecting primary information?

• Conducting interviews
• Reviewing government reports

• Observing consumer behavior
• Sending out surveys

Which of the following best describes what happens during a market research interview?

• Ignoring participants' responses
• Selling products to participants
• Asking specific questions to gather information from participants
• Asking irrelevant questions

Which of the following is the correct name given to the person who is being interviewed?

• interviewee
• interrogator
• applicant
• interviewer