First Semester Marketing Review

Which core function of marketing collects data from sales records, customer preferences and market trends?

• product/service management

• selling

• promotion

• marketing-information management

Which core function of marketing involves planning for the physical movement of goods from a manufacturing facility in China to a retail store in America?

• pricing

• distribution

• product/service management

• promotion

Which core function of marketing determines how much customers are willing to pay for a product?

• financing

• pricing

• product/service management

• distribution

Promotion is the core function of marketing that is focused on:

• attracting competition

• increasing product selection

• attracting and keeping customers

• determining prices

Product/service management is a core function of marketing that determines:

• what price to charge for products

• which products to sell

• what to promote in advertising

• how to train the sales staff

______________ is the core function of marketing that uses salespeople to match customers’ wants and needs with the right product.

Which economic utility increased when Walgreens decided to remain open 24 hours a day?

• possession utility

• form utility

• time utility

• place utility

Apple's website helps customers learn about product choices and pricing options. This is an example of which utility?

• form utility

• information utility

• possession utility

• time utility

What is the marketing mix?

• the 4 Ps

• the 5 Economic Utilities

• the 7 Core Functions

• all of the above

_________________ utility adds value because customers are able to buy products in a variety of locations.