Consumer Awareness

What is health fraud?

• The selling of a health product that doesn't work

• A calculated effort to trick or fool others

• A company's agreement to repair or refund your money if the product doesn't work properly

• Cost per unit of weight or volume

What is fraud?

• The selling of a health product that doesn't work

• A calculated effort to trick or fool others

• A company's agreement to repair or refund your money if the product doesn't work properly

• Cost per unit of weight or volume

What is a warranty?

• The selling of a health product that doesn't work

• A calculated effort to trick or fool others

• A company's agreement to repair or refund your money if the product doesn't work properly

• Cost per unit of weight or volume

What is unit price?

• The selling of a health product that doesn't work

• A calculated effort to trick or fool others

• A company's agreement to repair or refund your money if the product doesn't work properly

• Cost per unit of weight or volume

What is a guarantee?

• A promise to refund your money if the product doesn't work as claimed

• Slips of paper that reduce the price of a product at the check stand

• Products sold in plain packages at lower prices than brand name products

• Collecting information, comparing products, evaluating their value to choose the best value

What is a coupon?

• A promise to refund your money if the product doesn't work as claimed

• Slips of paper that reduce the price of a product at the check stand

• Products sold in plain packages at lower prices than brand name products

• Collecting information, comparing products, evaluating their value to choose the best value

What is generic products

• A promise to refund your money if the product doesn't work as claimed

• Slips of paper that reduce the price of a product at the check stand

• Products sold in plain packages at lower prices than brand name products

• Collecting information, comparing products, evaluating their value to choose the best value

What is comparison shopping?

• A promise to refund your money if the product doesn't work as claimed

• Slips of paper that reduce the price of a product at the check stand

• Products sold in plain packages at lower prices than brand name products

• Collecting information, comparing products, evaluating their value to choose the best value

What is an infomercial?

• A long television commercial whose main goal seems to be presenting information

• A statement of approval

• The ability to understand the goals of advertising and the media

• A message designed to influence consumers to buy a product or service

What is an endorsement?

• A long television commercial whose main goal seems to be presenting information

• A statement of approval

• The ability to understand the goals of advertising and the media

• A message designed to influence consumers to buy a product or service