Marketing Mix 4Ps Quiz

Which element of the marketing mix is focused on the products or services that a business sells?

• Place

• Product

• Price

• Promotion

What is an example of an intangible product?

• Clothing

• Beauty treatments

• Trainers

• Smart phones

What is the purpose of conducting market research when developing a product to sell to the public?

• To decrease brand image

• To identify consumer wants and needs

• To increase competition

• To reduce sales

What is the aim of a business when seeking to differentiate its products and services?

• To reduce brand image

• To blend in with the competition

• To stand out from the competition

• To decrease sales

What is the purpose of the USP in the marketing mix?

• To make the product or service different from what is already available in the market

• To reduce brand image

• To decrease competition

• To make the product or service the same as what is already available in the market

What has McDonald's introduced to attract a wider audience and meet the wants and needs of more consumers?

• All of the above

• A breakfast menu

• A delivery service

• A mobile application

What is the selling price set by the business for its products and services focused on in the marketing mix?

• Product

• Place

• Price

• Promotion

What factor influences the selling price of a product or service based on its availability?

• Consumer willingness to pay

• Product scarcity

• Brand image

• Competition in the market

What is the purpose of utilising a range of pricing strategies in the marketing mix?

• To reduce competition

• To increase buyer behaviour

• To decrease buyer behaviour

• To lower brand image

What is the aim of McDonald's introducing a signature range with a higher selling price?

• To attract customers who are willing to pay more for a better-quality product

• To decrease sales

• To reduce brand image

• To blend in with the competition