Mattia Capezzani Website Design

The Logo's typography conveys retro-schick, as it is:

• Humanistic (sans-serif)

• Transitional (serif)

• Slab-serif (serif)

• Grotesque (sans-serif)

The website is a real attention grabber, with the use of visual cues. We can identify

• 5 cues

• 2 cues

• 4 cues

• 1 cue

In order to let the fashion and products stand out, the grid is simple and straightforward.
It is:

• A 4 columns grid

• A 3 columns grid

• A modular grid

• A 2 columns grid

The designer created a focal point for this page with:

• The white rectangle

• The red strip

• The Logo

• The large images

The use of "Scale" is highlighed the:

• Shoes

• Brand

• Sale

• Menu

The "sale" banner is highlighted through use of:

• Focal point

• Scale

• Leading lines

• Contrast

Leading lines are cleverly used:

• To highlight the brand

• To direct to the photographed shoes

• There are no leading lines

• To arrange the menu bar

If one is NOT familiar with the brand, the interaction between the images and the text may be considered as:

• Counterpoint

• Contradiction

• Symmetry

• Enhancement

The category of the typeface used for the text is:

• Display

• Modern (serif)

• Humanistic (sans-serif)

• Geometric (sans-serif)

The use of large white space allows for:

• Simplicity of design

• Visual "breathing room"

• Contrasting images

• Creation of hierarchy