People involved in a buying decision

Who is the initiator?

• Manager who starts the buying process

• A person who uses the product

A user is a person who uses a product

• True

• False

What do buyers do?

• Choose suppliers and agree rules for buying goods

• Start the process of buying a product

What is the role of influencers?

• Choose suppliers

• Managers who help to decide which products to buy

Who are the people who make the final decision to buy a product?

• Influencers

• Deciders

An approver reviews a purchase decision and authorises it. Who could be an approver?

• User - someone who uses the product

• A member of the finance department

What does a gatekeeper do?

• Decide if a business will buy a product

• Decide what marketing information is passed onto decision makers in the business

In a large business, who are the people involved in a buying decision?

• Initators, users, buyers, influencers, deciders, approvers, gatekeepers

• CEO, Marketing Manager