Media Literacy

What is the literal definition of "media"?

• The message conveyed through various mediums

• The influence of media on everyday life

• The vehicle used to communicate messages

• The plural of medium

What is medium?

• The message conveyed through various mediums

• The vehicle used to communicate messages

• The influence of media on everyday life

• The plural of medium

How many hours does the average U.S. adult spend consuming media each day?

• 2-3 hours

• 3-5 hours

• 5-7 hours

• 10+ hours

Media literacy is defined as:

• The ability to create media messages

• The ability to analyze media effects

• The ability to access all forms of communication

• The ability to access, analyze, evaluate, create and act upon media

What does Stuart Hall's theory of encoding and decoding suggest?

• Messages are always received exactly as intended

• The media exerts a one-way influence on consumers

• Messages have multiple meanings and interpretations

• Consumers are passive recipients of media messages

Media literacy education is important because:

• It helps individuals navigate the media landscape

• It promotes critical thinking and analysis

• It empowers individuals to evaluate media messages

• All of the above

True or False: Media literacy skills allow individuals to think critically about media messages they encounter.

• True

• False

True or False: Decoding a message involves applying personal knowledge and experiences to interpret its meaning.

• True

• False

True or False: Media can only have a one-way influence on its consumers.

• True

• False

True or False: Media literacy is a new concept that has emerged in recent years.

• True

• False