Persuasive Techniques

REVIEW: What is media literacy?

• The ability to use various social media platforms effectively.

• A skillset that enables individuals to critically analyze and evaluate media messages.

• The process of creating digital media content.

• The proficiency in using traditional media such as newspapers and television.

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12.5.d

REVIEW: Advertisements are considered "media"

• True

• False

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12.5.d

What is the purpose of jingles used in commercials?

• To entertain the audience

• To provide information about the product

• 
  To get stuck in the audience's head

• To create a catchy tune

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12.5.d

What is the "equation" that most modern advertisements follow to successfully persuade their audience?

• If you have X and Y you need to buy Product Z.

• If you have X and Y you will be happy.

• Product X will satisfy your need for Y.

• 
  Product X will cause problems with your need for Y.

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12.5.d

Match the following

• Paradox

• Pointing out ideas that cannot both be right

• Contradiction

• Seemingly contradictory statement that is somehow proven true

• Ambiguity

• Deliberate contrary ideas, often for amusement or belittling

• Understatement

• Open to interpretation

• Irony

• Downplaying the truth

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12.5.d

An overstatement is a persuasive rhetorical device in which the truth is exaggerated. In your own words, explain WHY a piece of media with a commercial motive, such as an advertisement, would use use an overstatement.