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MKT309M- Inbound MKT

Authored by Nguyen (K16_HL)

English

University

Used 1+ times

MKT309M- Inbound MKT
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20 questions

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1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What is Inbound Marketing?

It is a marketing method that "Pulls" customers closer to the business.

A traditional form of advertising.

A search engine optimization (SEO) technique.

A method of introducing products through email marketing.


2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Inbound Marketing costs are lower than Outbound Marketing

true

false

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Customer objects in Inbound Marketing are:

People who use social networks regularly.

People who have visited the website.

People who have purchased products from the company.

People who have needs and can afford to buy.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

SEO (Search Engine Optimization) in Inbound Marketing is:

Create relationships with customers through email marketing.

Analyze website data.

Optimize your website to appear high in search results.

Advertising on search engines.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Content in Inbound Marketing can include:

Blog posts, videos, images, and downloads.

Advertising on social networks.

Information about events and exhibitions.

All of the above.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Target customers are:

An employee in the company has the right to make purchasing decisions.

A person visits a company website.

A potential buyer of a company's products or services.

Someone who is interested in the company and its products.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Content is an important factor in Inbound Marketing because:

It helps increase sales.

It helps create interaction with customers.

It helps increase traffic to the website.

It helps increase the rate of information access through email marketing.

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