MKT309M- Inbound MKT

What is Inbound Marketing?

• It is a marketing method that "Pulls" customers closer to the business.

• A traditional form of advertising.

• A search engine optimization (SEO) technique.

• A method of introducing products through email marketing.

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Inbound Marketing costs are lower than Outbound Marketing

• true

• false

Customer objects in Inbound Marketing are:

• People who use social networks regularly.

• People who have visited the website.

• People who have purchased products from the company.

• People who have needs and can afford to buy.

SEO (Search Engine Optimization) in Inbound Marketing is:

• Create relationships with customers through email marketing.

• Analyze website data.

• Optimize your website to appear high in search results.

• Advertising on search engines.

Content in Inbound Marketing can include:

• Blog posts, videos, images, and downloads.

• Advertising on social networks.

• Information about events and exhibitions.

• All of the above.

Target customers are:

• An employee in the company has the right to make purchasing decisions.

• A person visits a company website.

• A potential buyer of a company's products or services.

• Someone who is interested in the company and its products.

Content is an important factor in Inbound Marketing because:

• It helps increase sales.

• It helps create interaction with customers.

• It helps increase traffic to the website.

• It helps increase the rate of information access through email marketing.

All of the following are techniques used in content marketing EXCEPT:

• Optimizing content for particular channels

• Encouraging content creation by users

• Blanketing all available channels to reach broad audiences

• Repurposing material for different channels

A customer persona in a B2B market should represent the buying team, not a single individual.

• True

• False

The average cost per lead of inbound marketing is higher than the average cost per lead of outbound marketing.

• True

• False