M2 INS L6

What is a product review?

• A historical account of the product's development
• A recipe for using the product
• A list of ingredients in the product
• An evaluation or assessment of a product based on the user's experience and opinion.

Which of these is not an element of a product review?

• Rating

• Pros and cons of the product

• Only saying what is good about the product

• Description of features

What is the purpose of a product review?

• To provide feedback and information about the product to potential buyers
• To share personal experiences unrelated to the product
• To criticize the product without providing any useful information
• To promote the product and increase sales

What is the structure of a product review?

• Pros, cons, customer service, shipping details
• Introduction, main body, conclusion

• Conclusion, analysis, summary, recommendation
• Title, ingredients, price, rating

What should NOT be in the main body of a product review?

• Pros and cons

• Uses of the product

• Target audience

• Closing thoughts

How can you view a product review?

• Video

• Spreadsheet

• Article

• Images

How can a good product review affect a product or company?

• More sales

• Improve product development

• Build trust and loyalty

• All of the above

What can a bad product review cause?

• Increased returns

• Lower customer satisfaction

• Hurt the company's reputation

• All of the above

Should a product review always be balanced?

• Yes

• No

Which of the following statements best describes the importance of product reviews?

• Product reviews are irrelevant and have no impact on consumer decisions.

• Product reviews can provide valuable insights into a product's strengths and weaknesses, helping potential buyers make informed decisions.

• Product reviews are only useful for promoting the brand but don't influence consumer perceptions.

• Product reviews are solely the responsibility of the marketing team and don't involve customer feedback.