Component 3 Enterprise

An image on a website trying to get you to buy a product would be...

• Advertising

• Personal Selling

• Public Relations

• Sales Promotion

A coupon is an example of ____________

• Personal Selling

• Advertising

• Public Relations

• Sales Promotion

Which of these is NOT part of the promotional mix?

• Personal Selling

• Advertising

• Public Relations

• Customer Profiles

Door-to-door sales is an example of...

• Advertising

• Sales Promotion

• Personal Selling

• Public Relations

Samsung placing a picture of their newest tech product in a magazine is an example of...

• Personal Selling

• Advertising

• Public Relations

• Sales Promotion

Magazines, newspapers, TV commercials, etc.

• Public Relations
• Advertising
• Personal Selling
• Direct Marketing

What does geographic segmentation focus on?

• Income

• Location

• Race

• Age

What is the primary focus of demographic segmentation?

• Consumer's lifestyle

• Consumer's age and gender

• Consumer's buying behavior

• Consumer's location

What does B2C market target?

• Business to Consumers

• Business to Business

• Consumers to Consumers

• Business to Government

What is the main purpose of market segmentation?

• To increase sales

• To understand customer needs

• To reduce competition

• To increase product range