PBMF 12.1 Integrated Marketing Communications

Integrated marketing communications _________ require all of the pieces of the promotional mix to be used at one time.

• does

• does not

Each element of the promotional mix must _______ the other to effectively convey a clear and consistent message.

• be different than

• be opposite of

• complement

What is the coordination of marketing communications to achieve a specific goal called?

• advertising

• promotional campaign

• business

• selling

A promotional campaign can also be called a promotional ____.

Which option does NOT correctly complete the following statement?

A promotional plan ...

• includes a detailed list of goals.

• includes dates.

• is carefully resesarched.

• does not require documentation.

Any promotion that uses the Internet, e-mail, or other digital technology is called ____ promotion.

Electronic promotion is also called

• digital marketing

• e-selling

• digital ads

• e-promotion

Participatory marketing is a promotion strategy that uses multiple elements to communicate and ____ with customers.

Engagement marketing requires the strategy of communicating ____ customers rather than communicating at customers.

Engagement marketing works on the premise that many customers will participate in marketing activities when they ...

• are at home.

• see others participating.

• think the product is pretty.

• believe they will benefit.