PBMF 12.1 Integrated Marketing Communications

Integrated marketing communications _________ require all of the pieces of the promotional mix to be used at one time.

• does

• does not

Each element of the promotional mix must _______ the other to effectively convey a clear and consistent message.

• be different than

• be opposite of

• complement

What is the coordination of marketing communications to achieve a specific goal called?

• advertising

• promotional campaign

• business

• selling

A promotional campaign can also be called a promotional (a)   .

Which option does NOT correctly complete the following statement?

A promotional plan ...

• includes a detailed list of goals.

• includes dates.

• is carefully resesarched.

• does not require documentation.

Any promotion that uses the Internet, e-mail, or other digital technology is called (a)   promotion.

Electronic promotion is also called

• digital marketing

• e-selling

• digital ads

• e-promotion

Participatory marketing is a promotion strategy that uses multiple elements to communicate and (a)   with customers.

Engagement marketing requires the strategy of communicating (a)   customers rather than communicating at customers.

Engagement marketing works on the premise that many customers will participate in marketing activities when they ...

• are at home.

• see others participating.

• think the product is pretty.

• believe they will benefit.