Influence & Persuasion Review & Check for Understanding

What is the purpose of a jingle in advertising?

• To create a catchy tune

• To promote a political viewpoint

• To manage the relationship between the public and a brand

• To distribute misleading information

What is the difference between advertising and public relations?

• Advertising promotes a service, while public relations promotes an event

• Advertising promotes a political viewpoint, while public relations promotes a product

• Advertising and public relations are the same thing

• Advertising promotes a product, while public relations manages the relationship between the public and a brand

What is the purpose of propaganda?

• To distribute misleading information

• To promote a certain point of view

• To create catchy tunes for commercials

• To manage the relationship between the public and a brand

According to Abraham Maslow, what is the highest need in the hierarchy of needs?

• To feel loved and belong somewhere

• To have food and water

• To feel safe

• To fulfill our destiny

What is the persuasive quality used when an ad convinces you to take action by tugging at your heartstrings?

• Appeal to emotions

• Authority

• Likeability

• Consistency

Which fallacy is used when an ad shows you a limited number of choices so you won’t consider all of the options?

• Traditional wisdom

• Red herring

• False dilemma

• Appeal to emotions

What is the main goal of advertisers when using persuasive techniques?

• To get people to buy their product

• To manage the relationship between the public and a brand

• To promote a political viewpoint

• To distribute misleading information

What is the purpose of public service campaigns?

• To promote a certain political viewpoint

• To get kids to stop smoking or invest in local journalism

• To persuade people to buy a specific brand of chocolate

• To harm teens’ body images

What is the role of authority in advertising?

• To persuade people based on poor or misleading logic

• To present something totally irrelevant to distract from the issue at hand

• To make people believe the person talking is an expert

• To convince people to take action by tugging at their heartstrings

What is the purpose of the slogan 'Because you're worth it' in an advertisement for hair dye?

• To appeal to traditional wisdom

• To present a false dilemma

• To press a lot of human need buttons

• To appeal to emotions