Influence & Persuasion Review & Check for Understanding
Authored by Rachael Henry
Journalism
11th Grade
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the purpose of a jingle in advertising?
To create a catchy tune
To promote a political viewpoint
To manage the relationship between the public and a brand
To distribute misleading information
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the difference between advertising and public relations?
Advertising promotes a service, while public relations promotes an event
Advertising promotes a political viewpoint, while public relations promotes a product
Advertising and public relations are the same thing
Advertising promotes a product, while public relations manages the relationship between the public and a brand
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the purpose of propaganda?
To distribute misleading information
To promote a certain point of view
To create catchy tunes for commercials
To manage the relationship between the public and a brand
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
According to Abraham Maslow, what is the highest need in the hierarchy of needs?
To feel loved and belong somewhere
To have food and water
To feel safe
To fulfill our destiny
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the persuasive quality used when an ad convinces you to take action by tugging at your heartstrings?
Appeal to emotions
Authority
Likeability
Consistency
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which fallacy is used when an ad shows you a limited number of choices so you won’t consider all of the options?
Traditional wisdom
Red herring
False dilemma
Appeal to emotions
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the main goal of advertisers when using persuasive techniques?
To get people to buy their product
To manage the relationship between the public and a brand
To promote a political viewpoint
To distribute misleading information
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