What are the two main types of market research?

Market Research Quiz - Middle School

Quiz
•
Fun
•
9th Grade
•
Easy
Yvonne OKeefe
Used 2+ times
FREE Resource
10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Consumer research and competitor research
Online research and offline research
Primary research and secondary research
Quantitative research and qualitative research
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Explain the difference between qualitative and quantitative research.
Qualitative research focuses on understanding human behavior and the reasons behind it, while quantitative research focuses on numerical data and statistical analysis.
Qualitative research relies on surveys and questionnaires, while quantitative research relies on in-depth interviews and case studies.
Qualitative research uses mathematical formulas, while quantitative research uses interviews and observations.
Qualitative research focuses on studying plants and animals, while quantitative research focuses on studying human behavior.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is primary research and how is it different from secondary research?
Primary research is less time-consuming than secondary research, while secondary research is more time-consuming than primary research.
Primary research involves collecting data directly from the source, while secondary research involves using existing data that has already been collected by others.
Primary research is more expensive than secondary research, while secondary research is less expensive than primary research.
Primary research involves using existing data that has already been collected by others, while secondary research involves collecting data directly from the source.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Give an example of primary research and an example of secondary research.
Interviewing friends and family about their favorite TV shows (primary research)
Conducting a survey to gather customer feedback on a new product (primary research) and using existing market reports to analyze industry trends (secondary research)
Watching a documentary about climate change (primary research)
Reading a book about the history of fashion (secondary research)
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Name two data collection methods used in market research.
Surveys and interviews
Online research and social media analysis
Focus groups and case studies
Observation and experiments
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Explain the process of conducting a survey for data collection.
Guessing the results without collecting any data
Sending out emails to random people
Designing survey questions, selecting sample population, administering survey, collecting and analyzing data
Asking friends and family for their opinions
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How is market research data analyzed?
Magic and sorcery
Guesswork and intuition
Reading tea leaves and tarot cards
Statistical methods, data visualization tools, and qualitative analysis techniques
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