Target Market

A type of market segmentation divides markets into distinct groups based on age, gender, income level, occupation, or education level.

• Geographic Segmentation

• Psychographic Segmentation

• Demographic Segmentation

• Behavioral Segmentation

A type of business market to a business that advertises and sells services instead of products.

• Business to consumer market

• Business to business market

• Service market

• Professional Services market

A type of business market that advertise and sell their goods or services to other businesses instead of marketing directly to consumers.

• Business to consumer market

• Business to business market

• Service market

• Professional Services market

A type of business market that facilitates the advertising and sale of services from specialized professions.

• Business to consumer market

• Business to business market

• Service market

• Professional Services market

What type of business market involves involves businesses advertising products directly to customers for purchase?

• Business to consumer market

• Business to business market

• Service market

• Professional Services market

A type of market segmentation that divides markets into distinct groups based on location, such as region, state, or city.

• Geographic Segmentation

• Psychographic Segmentation

• Demographic Segmentation

• Behavioral Segmentation

A type of market segmentation that divide markets into distinct groups based on lifestyle, values, beliefs, interests, or opinion

• Behavioral Segmentation

• Demographic Segmentation

• Psychographic Segmentation

• Geographic Segmentation

A type of business market that divides markets into distinct groups based on usage, attitude, loyalty, or benefit.

• Psychographic Segmentation

• Geographic Segmentation

• Behavioral Segmentation

• Demographic Segmentation

Many individuals are involved in the buying process. Within large organizations, rarely is one individual solely responsible for the purchase of products for  the purchase of products or services. Instead many individuals and departments maybe involved in the buying process.

• Individual/Household customer

• Business/Organizational customer

A type of positioning strategy in business that involves comparing your product or service with that of the competitors

• Competitive Positioning

• Product Positioning

• Perceptual Positioning

• Situational Positioning