4 Ps of Marketing Quiz

4 Ps of Marketing Quiz

8th Grade

10 Qs

quiz-placeholder

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4 Ps of Marketing Quiz

4 Ps of Marketing Quiz

Assessment

Quiz

Business

8th Grade

Practice Problem

Medium

Created by

Andrew Hallonquist

Used 2+ times

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the 4 Ps of Marketing?

Positioning, Packaging, Publicity, Profit

Product, Price, Place, and Promotion

Planning, Production, Packaging, Publicity

People, Process, Performance, Profit

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Define the concept of 'Product' in the 4 Ps of Marketing.

The people involved in selling a product

The price at which a product is sold

Goods or services offered by a company

The process of promoting a product

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Explain the importance of 'Price' in the marketing mix.

Price is only important for luxury products

Price is irrelevant in the marketing mix

Price has no impact on consumer behavior

Price plays a crucial role in determining the perceived value of the product or service and influences consumer behavior.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does 'Place' or distribution play a role in marketing?

It plays a crucial role in ensuring that the product is available to the right customer at the right time and place.

It has no impact on marketing

It is only important for small businesses

It only matters for online businesses

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Discuss the significance of 'Promotion' in the marketing strategy.

Promotion is only relevant for online marketing

Promotion has no impact on marketing strategy

Promotion plays a significant role in creating awareness and driving sales for a product or service.

Promotion is only important for small businesses

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Provide an example of a product and analyze how each of the 4 Ps of Marketing is applied to it.

A smartphone - Product, People, Process, Physical evidence

A book - People, Process, Physical evidence, Price

A car - Product, Price, Place, Promotion

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the difference between 'Product' and 'Place' in the marketing mix?

Location where the product or service is made available to the customers

The product is the physical item that is being sold

Place refers to the advertising and promotion of the product

Product is the price at which the item is being sold

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