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Marketers must decide which type of media will most effectively convey their message for the least amount of __________

• Profit

• Time

• Money

• Manpower

Which of the following is one of the oldest types of advertising media?

• Radio

• Outdoor

• Broadcaster

• Newspaper

Which is NOT considered a form of advertising media? 

• Radio

• Television

• Telemarketers

• Brochure

Advertising media that uses sight, sound, motion, and color to send advertising messages

• Internet

• Television

• Billboards

• Newspaper

When information or advertising material is sent through the mail to a large number of people at one time.

• Mailshot

• Group Message

• Send to Many

• Email Marketing