Unit 1-What is Creativity Readings

What is creativity about?

• Following conventional thinking

• Improving and creating unique approaches to ideas

• Sticking to traditional methods

• Avoiding new ideas

What does creativity involve more than just?

• Thinking things up

• Developing ideas

• Ignoring ideas

• Copying ideas

When did the idea of creativity start evolving?

• During the 18th century

• During the 20th century

• During the 19th century

• During the 21st century

Which network in the brain helps to focus and control responses?

• Imagination network

• Salience network

• Working memory

• Executive attention

What type of thinking involves coming up with multiple ideas for a solution?

• Convergent thinking

• Divergent thinking

• Abstract thinking

• Cognitive flexibility

What is the hippocampus responsible for?

• Storing and retrieving memories

• Processing how to do tasks

• Learning and memory

• Short-term memory

What does the frontal cortex play a central role in?

• Short-term memory

• Long-term memory

• Working memory

• Creativity

What does the basal ganglia help with?

• Cognitive flexibility

• Processing how to do tasks

• Imagination

• Salience

What is cognitive flexibility about?

• Short-term retention, processing, and management of information

• Thinking of multiple concepts at the same time

• Thinking and organizing ideas and activities

• Understanding and thinking about complex concepts

Why is creativity important in business?

• It is only important in science

• It helps grow business ideas

• It is not important

• It is only important in art