Q2 HELE06 - EXAM 4

According to Atina Diffley, what is marketing about?

• Bringing the product at the lowest price, to any customer

• Bringing the product at the right price, to the right customer

• Selling products at any price

• Selling products at the highest price possible

What is the best time to harvest star apple or caimito?

• February to July

• March to April

• January to March

• June to October

What is the purpose of keeping records of farm activities?

• To avoid obtaining credit and insurance

• To decrease government reports

• To increase tax returns

• To provide substantial reference in making a marketing plan

What is the main advantage of wholesale marketing?

• Limited product availability

• Higher prices for products

• Increase in market vulnerability

• Complex sales process

What is the process of buying and selling of products from the producers to the consumers called?

• Online marketing

• Wholesale marketing

• Market selling

• Print marketing

What is the main advantage of online marketing?

• Increase in market vulnerability

• Fast delivery

• Simple sales process

• Lower prices

What is the purpose of display advertising in online marketing?

• To use search engines to help connect users with the products

• To send commercial messages via emails

• To use web videos for promotional purposes

• To use banner and graphical advertisements

What is the main advantage of using flyers for print marketing?

• Increase in market vulnerability

• Complex sales process

• Higher prices for products

• Convenient for marketing your fruits and seedlings

What is the main purpose of creating an attractive label for your products?

• To increase tax returns

• To provide substantial reference in making a marketing plan

• To promote products depending on your purpose and target population

• To add monetary value to your products

What are some examples of added values you may consider in your products?

• All of the above

• Good customer service; helpful to local economy and security

• Fast delivery; convenient

• Healthy and organic; good packaging