Tourism Distribution Channel Quiz

What does a tourism distribution channel refer to?

• The various tourist attractions in a particular destination

• The stakeholders and methods involved in taking a tourism product from the supplier to the consumer

• The types of tourism products available to consumers

• The different types of tourism experiences available to consumers

What are the four steps in the distribution chain of tourism products?

• Suppliers, retailers, wholesalers, consumers

• Suppliers, producers, retailers, end consumers

• Suppliers, wholesalers, resellers, end consumers

• Suppliers, manufacturers, distributors, consumers

What are examples of suppliers or principals in the tourism distribution chain?

• Travel agents, government tourism boards, online travel agents

• Hotels, airlines, attractions such as the Empire State Building

• Destination Management Organisations, Global Distribution Systems, traditional travel agents

• Tour operators, airlines, car hire companies

What do wholesalers in the tourism distribution chain do?

• Sell directly to the consumer

• Develop packages of travel products for retailers to sell on

• Purchase and bundle experiences to be sold directly to the consumer

• Provide accessibility to a range of tourism products such as airline tickets, hotel bookings, tours and activities

What is the advantage of aligning your tour and activity business with the broader industry?

• Decreased connectivity with important stakeholders

• Decreased efficiency in generating revenue

• Increased opportunity to access a broader customer base

• Decreased flexibility in testing and experimenting with different methods of promoting your business

What are the main types of tourism distribution channels?

• Traditional, online, mobile, direct

• Offline, indirect, mobile, direct

• Traditional, online, indirect, direct

• Offline, online, mobile, indirect

What is important to consider when choosing the right tourism distribution channels?

• The number of tourists in a particular destination

• The number of attractions in a particular destination

• The reputation of potential strategic partners

• The cost of travel products in a particular destination

What is essential to track once you choose one or more channels to distribute your services?

• The number of tourists in a particular destination

• The performance of your partnership

• The reputation of potential strategic partners

• The cost of travel products in a particular destination

What is the advantage of utilizing existing distribution channels for tourism products?

• Decreased connectivity with important stakeholders

• Decreased efficiency in generating revenue

• Decreased flexibility in testing and experimenting with different methods of promoting your business

• Increased opportunity to access a broader customer base

What is important to understand when engaging in indirect marketing for tourism products?

• The number of tourists in a particular destination

• The reputation of potential strategic partners

• The number of attractions in a particular destination

• The cost of travel products in a particular destination