BMW Seminar 2

Marketing to specific customers based on their location

• Pyschographic

• Geographic

• Behavioral

• Demographic

Marketing involves encouraging people to buy a product or service.

• TRUE

• FALSE

Marketing that utilizes Internet and online based technologies is known as ...

• 
  Relationship Marketing

• Digital Marketing

• Traditional Marketing

• Cause Marketing

Sponsoring sports events is an example of marketing.

• TRUE

• FALSE

..................... are people who have a big social media following.

• 
  Borrowers

• 
  Influencers

• 
  Investors

• 
  Bankers

A business aim...

• 
  is where the business wants to go in the future, it’s goals. It is a statement of purpose

• 
  stated, measurable targets of how to achieve business aims. They act as stepping stones in achieving an overall aim. They give clear targets about the business, so plans can be made to reach these targets

• 
  sets out the business vision and values that enables employees, managers, customers and even suppliers to understand the underlying basis for the actions of the business.

A business objectives are...

• 
  is where the business wants to go in the future, it’s goals. It is a statement of purpose

• stated, measurable targets of how to achieve business aims. They act as stepping stones in achieving an overall aim. They give clear targets about the business, so plans can be made to reach these targets.

• 
  sets out the business vision and values that enables employees, managers, customers and even suppliers to understand the underlying basis for the actions of the business.

A mission statement...

• 
  is where the business wants to go in the future, it’s goals. It is a statement of purpose

• stated, measurable targets of how to achieve business aims. They act as stepping stones in achieving an overall aim. They give clear targets about the business, so plans can be made to reach these targets.

• 
  sets out the business vision and values that enables employees, managers, customers and even suppliers to understand the underlying basis for the actions of the business.

"We want to achieve sales of £10 million in European markets in 2025" is an example of...

• 
  a business aim.

• a business objective.

• 
  a vision from a company mission statement.

"Our core purpose is to create value for customers to earn their lifetime loyalty." is an example of...

• 
  a business aim.

• 
  a company mission statement.

• a business objective.