Unit 1: Introduction to Marketing Test

Which of the following is NOT one of the discussed functions of marketing?

• Pricing
• Marketing information management
• Buying
• Financing

For what does marketing depend on the human resources department?

• To implement marketing plans by setting goals and objectives
• To bring in money for the marketing budget
• To get people interested in the products and services offered
• To hire people who are aligned with the marketing strategy

Which of the following decisions would be considered part of the “product” element of the marketing mix?

• Whether to put a product on a table or shelf
• Whether to make a product blue or red
• Whether to make a product $5 or $10
• Whether to have a sale on product A or product B

If a company decides to focus marketing efforts on people who love mountain climbing, which method of segmentation did they use?

• Demographics
• Psychographics
• Geography
• Random

Which type of research is recommended for companies with a limited research budget?

• Qualitative
• Quantitative
• Secondary
• Primary

Which of the following is a qualitative research method?

• Survey
• Experiment
• Questionnaire
• Interview

The need for love and companionship would be included in which level of Maslow’s hierarchy of needs model?

• Physical needs (first level)
• Safety needs (second level)
• Psychological needs (third level)
• Self-esteem needs (fourth level)

Which of the following is an example of an objective?

• Increase sales
• Increase repeat business by 15 percent over one year
• Improve post-purchase relationships with customers
• Call customers to verify satisfaction

Which of the following is an example of a tactic?

• Increase sales
• Increase repeat business by 15 percent over one year
• Improve post-purchase relationships with customers
• Call customers to verify satisfaction

Which of the following is NOT affected by marketing?

• The locations you shop
• The items you purchase
• The product regulations
• The use of the products