Fashion Marketing: Designers of Fashion

Federation Francaise de la Couture

• French fashion organization that regulates haute couture

• Canadian fashion organization that regulates haute couture

• French fashion organization that regulates demi couture

• French fashion organization that regulates ready to wear

Custom Made

• standard sized garments made in advance

• garment made for any customer

• garment made specifically for a customer's measurements

• haute couture sales associate

Pret-a-Porter Apparel

• french organization that regulates fashion

• a french term meaning ready to wear

• a french term meaning custom made

• same as demi couture

bridge line

• garment made for a particular customer based on measurements

• system that automatically moves the garment parts through each phase of the cutting and sewing process

• same as demi couture

• secondary line that is the most expensive category of ready to wear

the haute couture sales associate who works with a customer and is paid commission, based on clothes customers purchase

• vendeuse

• Federation Francaise de la Couture

• custom made

• ready to wear

ready to wear designs produced by fashion houses, but not mass produced

• bridge line

• RTW

• demi couture

• haute couture

Example of a designer who design ready to wear

• Tommy Hilfiger

• Christian Lacroix

• Chanel

• Jean Paul Gaultier

Fashion awards presented to designers include

• The Oscar Awards

• Golden Globe

• The Coty Award and the Neiman Marcus Award

• Emmy