Data Analytics Test

Data Analytics Test

Assessment

Quiz

Computers

Professional Development

Practice Problem

Medium

Created by

Maria Victoria Abad

Used 3+ times

FREE Resource

Student preview

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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How do we collect information from our websites?


Through the implementation of a QR code


Through the use of cookies


Through the implementation of a tracking code


Using a proxy server


2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What do we need to get started with tracking implementation?


Download the tag debugger


Access to website code


Clear directions from client side

All are correct

3.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

Select two benefits of having a good measurement structure in place


Conduct financial transactions online


Campaign Optimization

Understand the customer journey through the site


Design corporate logos


4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Google Tag Manager (GTM)?


An operating system for web servers

A text editor to program in HTML language

A text editor to program in HTML language


A tag library to implement code on the website


5.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

Select two options where we can ensure that the implementation of the tags is correct


Run a speed test in the website

Inspect CSS code


Debug within GTM (Preview)


Verify auto-tagging via gclid test


6.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

In Google Tag Assistant, which colours indicate the tag is set up correctly?

Red

Green

Yellow

Blue

7.

FILL IN THE BLANK QUESTION

30 sec • 1 pt

Parameters are used to assign a to an event.

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