Data Analytics Test

How do we collect information from our websites?

• Through the implementation of a QR code

  
  

• Through the use of cookies

  
  

• Through the implementation of a tracking code

  
  

• Using a proxy server

  
  

What do we need to get started with tracking implementation?

• Download the tag debugger

  
  

• Access to website code

  
  

• Clear directions from client side

• All are correct

Select two benefits of having a good measurement structure in place

• Conduct financial transactions online

  
  

• Campaign Optimization

• Understand the customer journey through the site

  
  

• Design corporate logos

  
  

What is Google Tag Manager (GTM)?

• An operating system for web servers

• A text editor to program in HTML language

• A text editor to program in HTML language

  
  

• A tag library to implement code on the website

  
  

Select two options where we can ensure that the implementation of the tags is correct

• Run a speed test in the website

• Inspect CSS code

  
  

• Debug within GTM (Preview)

  
  

• Verify auto-tagging via gclid test

  
  

In Google Tag Assistant, which colours indicate the tag is set up correctly?

• Red

• Green

• Yellow

• Blue

Parameters are used to assign a to an event.

How many workspaces can a GTM container have?

• Only one

• Two

• More than two

What do you think Victoria will do once Camila is gone?

• Cry

• Freak out

• Quit

• All are correct

Do you remember what's a GTM structure like? Can you draw it? (Clue: 4 stages)