Marketing I Midterm 2023-2024

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What Period is your Marketing Class

• Period 1
• Period 2

Anika is at a store. In this scenario, Anika is a consumer. What does a consumer like Anika typically do?

• Makes a product

• always purchases a product

• uses a product

• None of the above

Aria, Abigail, and Elijah are working on a school project about marketing. They argue that the 7 functions of marketing are all interconnected and should not be viewed separately.

• True

• False

In a health class, Lily, Aiden, and Abigail noticed a common demographic within their classmates is

• health conscious people

• teens

• people who like junk food

• people who enjoy watching movies

Charlotte, Kai, and Avery are working on a marketing project for their business class. They are responsible for various functions such as product service management, pricing, and distribution. However, one function they are not responsible for is:

• Product service management

• Pricing

• Distribution

• Billboarding

Harper has a monthly income of $2,000. If she spends $1,000 on her apartment rent, what percentage of her income does she spend on rent?

• 12%

• 20%

• 50%

• 1000%

Emma is looking for ways to build her credit score. She received some advice from her friends Hannah and Abigail. Which of the following advice should she NOT follow?

• Hannah suggested to sign up for as many credit cards as possible

• Abigail advised to pay her bills on time

• Hannah recommended to place her utility bills in her name

• Abigail suggested to check her credit report regularly

Ava, Priya, and Zoe were discussing their credit scores. Ava said her score was 1000, Priya said hers was 800, and Zoe said hers was 600. Identify who has a GOOD credit score.

• Ava

• Priya

• Zoe

• None of them

Arjun wants to apply for a credit card but he doesn't have a good credit score. What can he do to increase his chances of getting a credit card?

• Arjun should apply for multiple credit cards simultaneously

• Arjun should have a high debt-to-income ratio

• Arjun should get Noah, who has a good credit score, to be his cosigner

• Arjun should avoid applying for any credit cards