Quiz 8

Liam manages an amusement park. Business has been slow because of a new community pool opening. Liam wants to use social media to promote the park. He has carved out a little money from the budget for a campaign. He feels good writing his own posts but wants to get as much visibility as possible. What would be his best option?

• Promoted posts

• Newsfeed ads

• Subsidized ads

• Boosted posts

Ray is a social media analyst for a bird sanctuary. The social media campaigns have been using organic posts. He would like to increase the audience in the next campaign. What strategy would be effective?

• Include ongoing organic posts but along with a video.

• Rely only on organic posts that use less descriptive headings.

• Use only solely paid social media advertising in the next campaign.

• Complement organic posts with paid social advertising.

The social media team is debating how to keep the ad campaigns interesting and fresh. Which tactic would be the best idea?

• Create new ad formats or variations on your best performers.

• Rotate your ads every week to see which ones are most popular.

• Create ads that will require a response from competitors in your industry.

• Combine your ads with controversial messages to get attention.

Julie is reviewing the conversions for the last advertising campaign. The social media team used keyword targeting for the first time with that campaign. The results were low conversions. What mistake did the team make when using this method?

• Using too many keywords

• Being too specific

• Not using keywords at all

• Not being specific enough

The local kayak store has been writing original ads for social media advertising. Now they would like to try and extend the audience reach. What strategy can they use with the organic posts to achieve their goal?

• Paid social media ads

• Multimedia posts

• Serialized content

• Personal stories

The social media team is reflecting on what went well and what didn't go well with the last campaign. What did go well were the organic posts. What didn't go well was that the campaign didn't have the reach that was hoped for. With this information, what can the social media team do in the next campaign to extend the audience reach?

• Narrow the target audience and use organic posts with images from Google.

• Use some old and some new organic posts and include a feedback survey.

• Continue to use organic posts and pay to have them boosted.

• Use the same organic posts with a little twist in the next campaign.

Lee is asked to calculate the click through rate for the last campaign. He uses this formula: total $ spent / total # of impressions. The answer doesn't look right to him. What mistake did he make?

• He calculated cost per click rate.

• He calculated engagement rate.

• He calculated cost-per-impression.

• He calculated total money spent.

Macy is starting a desktop publishing business. She plans to engage customers all over the world. Her target audience is professionals who have a medium to high income. Which social media platform would be the best choice for her to promote her business?

• Snapchat

• Pinterest

• LinkedIn

• Instagram

Marta develops knitting patterns and posts samples on social media. Each post has a link to her ecommerce website where patterns can be purchased. She wants to drive more traffic to her website with the next campaign. Her strategy is to offer a monthly newsletter that her audience can sign up for on her website. Which of the following would be a good conversion to measure in this campaign?

• Increase pattern sales

• Comment on a post

• Register for a newsletter

• Liking or resharing a post

The social media team's budget was reduced by 20%. As a result, they have decided to narrow the target audience. What will happen as a result?

• The decision will drive away potential customers who do not feel wanted by the ads.

• Less money will be spent because there will be fewer ads.

• The team will be able to see how the ad is being perceived by the general public.

• The team will not waste money, and the ads will perform better.