Quiz 10

Julia spends most of her day monitoring the company's social media platforms. She provides data that helps the team adjust their strategies so that they are more effective. What is this practice called?

• Social metadata optimization

• Social media return on investment

• Social media optimization

• Search engine optimization

Monica is encouraging her team to reward behavior when a comment is provided that is helpful. What is one tactic they can use that will also optimize content?

• Contact the person privately to see if they want to be an influencer.

• Ask the person to add a specific hash tag to their post.

• Take the comment and create a promoted post.

• Comment back saying thanks for sharing.

Sophie owns a sewing business called Sewing Collections. She will be launching her first social media campaign on two platforms. She is creating her first business social media profile but is unsure what to put for the profile name. Which of the following should she do?

• Use her last name only.

• Use her first and last name.

• Use her company name.

• Use a nickname.

A grocery store plans to offer a $100 free shopping spree to the first ten customers who provide the correct answer to a trivia question. They will print a question in the weekly paper ads. It will also include a QR link to the social media post that will provide additional directions. Answers must be submitted as a comment to that post. What strategy are they using?

• Traditional media as a social driver

• Social media as the testing ground

• Making digital content shareable

• Social media to generate content

Sofie has been asked to create a report for the company leaders. She knows that a good social media report will help maintain support for future campaigns. How should she write the executive report?

• Show detailed information on how the budget was used for each campaign.

• Use several post examples and include image samples from actual campaigns.

• Use a high-level report that includes summary graphs of campaign metric results.

• Explain the role of each team member and how they contribute to a campaign.

Bill is looking at specific followers on social media. They want to know what effect they had on other audience members. What optimization strategy are they reviewing?

• Keywords

• Influencers

• Communication

• Timing

The social media team is attending a webinar on how to improve social media campaigns. The speaker is talking about writing good headlines. Why is this important?

• The headline is what social media platform bots scan and report back on when a keyword is searched.

• A post is placed on a social media platform alphabetically by headline so the first word is important.

• Optimizing your headline will make it display as a more detailed image on social media platforms.

• Headlines may be the only interaction with your audience, so it must be catchy and memorable.

Which of the following is a viable tip to increase your SEO ranking while improving your SMO?

• Create original, authentic content that provides value to your audience.

• Increase the number of inbound links your website has even if there is no interaction with them.

• Use excessive link dropping with your social media audience at all times.

• Have several social media profiles even if they are not filled out.

Wendy provides a summary report to executives every three months on the social media results. She uses graphs to summarize the metrics and provides a paragraph reviewing the risks. Why is this an effective approach?

• Executives want a report that answers key questions and is quick to review.

• Executives often want to micromanage when public opinion is involved.

• By providing summary information it is easier to hide mistakes that the team made.

• Executives usually do not have the training to understand data mining strategies.

Sylvia submits a report to her manager each month that shows the various metric results for campaigns that are active. She also lists steps that have been taken to optimize the strategies. What type of report is she creating?

• Campaign report

• Executive report

• Community report

• Platform report