Quiz 4

An expensive children's online clothing store is planning their Spring social media campaign. The goal is to increase the number of followers by 15%. What type of content should the campaign focus on?

• Images that use many different filters to emphasize the uniqueness of the clothing.

• Images with laughing children swinging or running among flowers with bunnies.

• Images that use a variety of different colors, fonts styles and textures.

• An image promoting a discount that is surrounded by red, white and green colors.

Company A is planning a campaign to increase sales in their solar-powered products. They hope to achieve this by providing information on solar energy. Which of the following would be the best method?

• Facilitate a promotion that asks users to share their personal stories with solar power.

• Turn off comments to prevent any negative feedback that disrupt the positive progress.

• Use a combination of funny multimedia solutions to create and hold the viewer's interest.

• Curate knowledge from experts that can be presented in a non-intimidating way.

Sam just finished evaluating the last social media campaign team's performance. He learned that too many deadlines were missed because of confusion on who did what. Which of the following is a best practice Sam can use to help the team improve in this area?

• Make sure the team members are in the same department.

• Make sure the team has clear roles and responsibilities.

• Include members who are not afraid to be flexible and bend the rules.

• Include creative members who can create new content quickly.

The social media team is divided on whether to use curated content in the next campaign. Which of the following is true of this type of content?

• It is faster to curate content than to create original content.

• This type of content can only be used with established customers.

• Curated content decreases brand visibility and engagement.

• It is more expensive to curate content than to create original content.

Linda and Phil just attended a webinar on the social media funnel. They are reporting back to the social media team on what they learned. Linda shared that she felt the team did a good job with the first five phases of the social media funnel but could do better on the last three. What strategy would help them improve in this area?

• Post a discount offer for a first time buyer.

• Post a survey asking for feedback on products and services.

• Post customer success stories with a product.

• Use short educational content posts on a product.

The social media team participated in a webinar on social media content strategies. They learned about the Rule of Thirds. They decided to implement this strategy in the next campaign. They have ideas for two of the three activities: share and engage. Which activity are they struggling with?

• Production

• Promote

• Produce

• Premier

The social media team received negative comments from their influencers. The comments state that the last campaigns have not been useful to them. How should the team respond to this concern?

• Increase the influencers with an outreach campaign that targets a different type of person.

• Designate a support person for the influencers that also functions as a coach.

• Continue the same campaigns and encourage the influencers to modify their strategies.

• Develop a different persona that represents the audience that influencers reach.

Monica is kicking off the planning for the next campaign with the question "Why are we doing this campaign?" What will the answer to this question create?

• Goals and objectives

• Strategies and tactics

• Duration of the campaign

• Mission statement

Larry is training the human resource (HR) department on how to use social media to promote the company brand. An HR employee asks him to further explain what a call to action is. Which of the following would be an accurate answer?

• An instruction to the audience to provoke them into going to your store or your website.

• An idea or reason for active audience members to go out and pursue when they disengage.

• A link, button or graphic that encourages the user to click to perform an activity.

• Something that can be used to motivate your followers to promote your brand or message.

Sally has been asked to provide a list of social media platforms that support persistent content. How will she define persistence?

• The content remains on social media unless deliberately removed.

• The content utilizes multimedia formats such as images, animation or video.

• The content will change depending on the time to which it appears.

• The content is fixed and cannot include a call to action such as a link.